The Journey of Far-Right Meme to Resistance Symbol: The Remarkable Transformation of the Amphibian
The revolution won't be broadcast, yet it might possess amphibious toes and bulging eyes.
Additionally, it could include a unicorn's horn or a chicken's feathers.
Whilst demonstrations opposing the administration continue in American cities, participants are adopting the vibe of a neighborhood dress-up party. They have taught dance instruction, handed out treats, and ridden unicycles, while officers look on.
Combining humour and political action – an approach social scientists refer to as "tactical frivolity" – isn't novel. However, it has emerged as a signature characteristic of US demonstrations in recent years, adopted by both left and right.
A specific icon has emerged as especially powerful – the frog. It started after a video of a confrontation between a man in an amphibian costume and federal officers in Portland, Oregon, went viral. And it has since spread to rallies nationwide.
"There is much happening with that humble inflatable frog," notes an expert, who teaches at UC Davis and a Guggenheim Fellow who focuses on political performance.
From a Cartoon Frog to Portland
It's hard to talk about protests and frogs without addressing Pepe, a web comic frog embraced by online communities during a previous presidential campaign.
As the meme initially spread online, its purpose was to express specific feelings. Later, its use evolved to express backing for a candidate, including a particular image shared by the candidate himself, depicting the frog with a signature suit and hair.
Pepe was also depicted in certain internet forums in darker contexts, portrayed as a hate group member. Users exchanged "unique frog images" and set up digital currency in his name. His catchphrase, "that feels good", became an inside joke.
Yet its beginnings were not so controversial.
The artist behind it, the illustrator, has stated about his disapproval for its co-option. Pepe was supposed to be simply a "chill frog-dude" in his comic world.
The frog debuted in a series of comics in the mid-2000s – apolitical and notable for a particular bathroom habit. In a documentary, which follows Mr Furie's efforts to reclaim ownership of his creation, he explained the character was inspired by his life with companions.
Early in his career, the artist tried uploading his work to the nascent social web, where people online began to borrow, remix and reinvent his character. As Pepe spread into darker parts of online spaces, Mr Furie sought to reject the frog, including ending its life in a final panel.
Yet the frog persisted.
"This demonstrates that creators cannot own imagery," states the professor. "They transform and be reclaimed."
Until recently, the association of Pepe meant that frogs were largely associated with conservative politics. But that changed on a day in October, when a viral moment between a protestor dressed in an inflatable frog costume and a federal agent in Portland went viral.
The moment followed a directive to send the National Guard to Portland, which was described as "a warzone". Demonstrators began to gather in droves outside a facility, just outside of a federal building.
The situation was tense and an agent sprayed a chemical agent at a protester, targeting the ventilation of the costume.
The protester, Seth Todd, responded with a joke, saying it tasted like "something milder". But the incident spread everywhere.
The costume was somewhat typical for the city, famous for its unconventional spirit and activist demonstrations that embrace the ridiculous – outdoor exercise, 80s-style aerobics lessons, and unique parades. A local saying is "Embrace the Strange."
The costume even played a role in subsequent court proceedings between the administration and the city, which contended the use of troops overstepped authority.
While a ruling was issued that month that the administration was within its rights to deploy troops, a minority opinion disagreed, mentioning the protesters' "well-known penchant for using unusual attire while voicing dissent."
"It is easy to see the majority's ruling, which accepts the description of Portland as a battlefield, as simply ridiculous," she wrote. "However, this ruling goes beyond absurdity."
The deployment was "permanently" blocked soon after, and personnel have reportedly departed the city.
Yet already, the amphibian costume had become a potent symbol of resistance for progressive movements.
This symbol appeared in many cities at No Kings protests last autumn. Amphibian costumes were present – and unicorns and axolotls and dinosaurs – in San Diego and Atlanta and Boston. They were in small towns and big international cities abroad.
This item was backordered on major websites, and rose in price.
Shaping the Narrative
The link between both frogs together – is the interplay between the silly, innocent image and underlying political significance. Experts call this "tactical frivolity."
This approach relies on what the professor terms the "irresistible image" – usually humorous, it acts as a "appealing and non-threatening" display that draws focus to a message without needing explicitly stating them. This is the unusual prop used, or the symbol you share.
The professor is an analyst on this topic and an experienced participant. He authored a text called 'Tactical Performance', and led seminars around the world.
"One can look back to the Middle Ages – under oppressive regimes, they use absurdity to speak the truth a little bit and while maintaining plausible deniability."
The purpose of such tactics is multi-faceted, he says.
As activists confront a powerful opposition, humorous attire {takes control of|seizes|influences